The Blog
Business, Design, Farming, and Gratitude
Welcome to our blog! Here you’ll find the writings of Sharon, the founder of Sweet Piedmont Academy and the owner of Sweet Piedmont Flower Farm. We cover crucial business topics like revenue streams, sales, marketing, and product development. We discuss the art of design through our Bouquet Blueprint™ framework and share what color palettes (and varieties within) make buying local flowers absolutely irresistible. And of course, interlaced through it all is the work and processes of flower farming. If you can't tell, we are incredible grateful to be able to do the work we do, to have captured knowledge from a decade of farming, and to share it with all of you right here on the blog. Thank you for reading and sharing!
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Anatomy of the Bouquet: Mastering the Mix
Ever wonder why some bouquets just ‘work’—why they catch your eye, draw you in, and leave a lasting impression? It’s not just luck. Discover how the Bouquet Blueprint™ transforms flower arranging from a daunting task into a simple, foolproof process. Whether you’re an experienced farmer-florist or just starting out, learn how to master the art of crafting stunning, balanced bouquets that stand out at the farmers market.
How the Bouquet Blueprint™ Works: Balancing Blooms, Beauty, and Budgets
This blog explores the “how” behind the Bouquet Blueprint™, the system we designed to make designing gorgeous mixed bouquets simple and straightforward. This flexible framework adapts to what’s blooming in your fields, ensuring that your designs are not only beautiful but also profitable, no matter the season.
Iceland Poppies: Spring Chameleons of the Bouquet Blueprint™
What category of the Bouquet Blueprint™ do poppies fall under? Well, that’s a trick question, because at different times throughout the growing season, and depending on what other varieties are on hand, an Icelandic poppy can act as a floater flower, a foundation flower, or even a focal flower! These knockout beauties are a crucial crop for balanced bouquets in early and late spring.
Surprise! Your Biggest Rival Wears A Barcode
Flower farms are popping up everywhere, but make no mistake: if you're a flower farmer, your primary competition is the grocery store, with their rock-bottom priced florals. At Sweet Piedmont, we developed the Bouquet Blueprint™ to ensure our flowers can withstand that competition, by creating drop-dead gorgeous mixed bouquets with a simple, easy-to-follow formula. We call it the Bouquet BlueprintTM.
Sprinkle and Bloom: What Salt and Filler Flowers Have In Common
Just like the perfect dish often requires just a pinch of salt, balanced, beautiful arrangements require filler flowers. Let’s explore the role of filler flowers, using the Bouquet Blueprint™, and discuss the various types of filler flowers we grow on our sustainable flower farm.
My Journey to the Bouquet Blueprint™: A Tale of Trials, Triumphs, and Tons of Flowers
Our journey of learning how to make the perfect mixed bouquet was long but worth it! With the Bouquet Blueprint™, you can strike the perfect balance of ingredients for flower bouquets that SELL. We show you the transformation of our wildflower bouquets over the years so you know what flowers look good together.